16 Lingerie Brands Run by Women

Because self-love is the best love

Long gone are the days when lingerie had the primary function of attracting the male gaze. In 2020, sisters are doing it for themselves, creating underthings that support, enhance and delight the wearer. Here are 16 female-led lingerie brands that put women first.

Female-Led Lingerie Brands

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Lonely Label

Shelby Underwire Bra Sorbet, $162.22, lonelylabel.com, and Shelby Brief Sorbet, $91.76, lonelylabel.com

Designer Helene Morris describes her line as a collection “For women who wear lingerie as a love letter to themselves.” Based in New Zealand, Lonely is a body-positive label that finds inspiration in its customers. To celebrate its wearers around the world, Morris launched the Lonely Girls Project, an online photo journal featuring women wearing Lonely in their own way—breastfeeding, lounging with friends and enjoying time alone, of course.

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