Radiohead Join TikTok, Reveal New Chieftain Mews Video: Watch


Radiohead Join TikTok, Reveal New Chieftain Mews Video: Watch

Soundtracked by a clip from “Paranoid Android”
Thom Yorke
Radiohead’s Thom Yorke, July 2017 (ANDY BUCHANAN/AFP via Getty Images)

As of today, Radiohead are on TikTok. If you’re expecting a Thom Yorke dance challenge, you’ll be sorely disappointed; the band made its debut on the platform with a clip featuring Chieftain Mews, the long-running character played by producer Nigel Godrich, seated at a desk with the Radiohead logo in the background.

Someone addresses him off-camera (“Say something.”), to which Mews replies: “Well, what do you want me to say?” Eventually, he addresses the viewer: “This is your wakeup call. Have a good day.”  In the background is a clip from “Paranoid Android.” The Radiohead TikTok account reads: “‘Proud to be joining the TikTok revolution.’” Watch the video below.

It’s worth noting that today, April 1, is April Fools’ Day, so who knows what the future of the Radiohead TikTok account holds.

Read the feature “Internet Explorers: The Curious Case of Radiohead’s Online Fandom.”

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