If you wanna talk about big promotions, Netflix has you covered.
With Zack Snyder‘s zombie epic Army of the Dead shambling its way to Netflix this coming Friday, the streamer has pulled off an all-time great pr stunt by playing the film on an enormous 65-foot (20m) screen in the streets of London! There is no ignoring the undead tiger that’s growling at those passing by.
Take a look…
This isn’t just any billboard. This is a @zacksnyder Army of the Dead 20m tall 3D #zombietiger billboard. pic.twitter.com/B2tZnl10bD
— Netflix UK & Ireland (@NetflixUK) May 20, 2021
In the Netflix movie…
“Army of the Dead takes place following a zombie outbreak that has left Las Vegas in ruins and walled off from the rest of the world. When Scott Ward (Dave Bautista), a displaced Vegas local, former zombie war hero who’s now flipping burgers on the outskirts of the town he now calls home, is approached by casino boss Bly Tanaka (Hiroyuki Sanada), it’s with the ultimate proposition: Break into the zombie-infested quarantine zone to retrieve $200 million sitting in a vault beneath the strip before the city is nuked by the government in 32 hours.
“Driven by the hope that the payoff could help pave the way to a reconciliation with his estranged daughter Kate (Ella Purnell), Ward takes on the challenge, assembling a ragtag team of experts for the heist. They include Maria Cruz (Ana de la Reguera), an ace mechanic and Ward’s old friend; Vanderohe (Omari Hardwick), a zombie killing machine; Marianne Peters (Tig Notaro), a cynical helicopter pilot; Mikey Guzman (Raúl Castillo), a go-for-broke influencer and Chambers (Samantha Win), his ride-or-die; Martin (Garret Dillahunt), the casino’s head of security; a badass warrior known as the Coyote (Nora Arnezeder) who recruits Burt Cummings (Theo Rossi), a slimy security guard; and a brilliant German safe cracker named Dieter (Matthias Schweighöfer).
“Scott finds an unexpected emotional hurdle when Kate joins the expedition to search for Geeta (Huma S. Qureshi), a mother who’s gone missing inside the city. With a ticking clock, a notoriously impenetrable vault, and a smarter, faster horde of Alpha zombies closing in, only one thing’s for certain in the greatest heist ever attempted: survivors take all.”
Army of the Dead is also getting a live-action prequel *and* an animated prequel series.
