Fossil has released its Pride collection and confirmed a donation to The Trevor Project.
Fossil has released its Pride collection inspired by the colours of the Progress and trans flags.
The limited edition range features Pride-inspired watches, straps, jewellery and accessories.
As part of the collection’s launch the watch brand has also confirmed a donation to LGBTQ+ charity, The Trevor Project.
The collection is now available to shop at fossil.com/pride.
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Fossil’s Pride offering includes a watch with the word “Love” in the centre alongside rainbow dials and rainbow embroidery on the strap.
There’s also watch straps in two designs, including the Progress Pride flag colours and trans flag colours, with two sizes to choose from, as well as those specifically designed for an Apple Watch.
This year’s collection also features jewellery pieces, with a multi-colour beaded bracelet and the word “Love” and a golden cuff bracelet and ring, both with a subtle rainbow detail.
Finishing up the collection is a “Love” charm and rainbow charm, as well as a card case, wallet and clutch featuring the Fossil Pride logo.
Fossil has confirmed a donation of at least $100,000 to The Trevor Project, the world’s largest suicide prevention and mental health organisation for LGBTQ+ youth, alongside the collection.
To find out more and to shop the Pride collection head to fossil.com/pride.
Pride Month 2022
A number of brands have started to release their Pride-themed collections for 2022.
However, each year brands come under fire for chasing after the “pink pound” with their Pride clothing and ignoring LGBT+ people for the rest of the year.
In order to combat this, in recent years a number of brands have collaborated with LGBT+ artists and highlighted exactly how much money they’ll be donating to LGBT+ charities, and which charities will benefit from the Pride clothing sales.
This includes Target who have teamed up with queer, female-founded brands, TomboyX and Humankind for two limited edition ranges in 2022.
While Converse has launched its main collection alongside “Converse By You”, which lets fans create their own personalised “All Star” patch, license plate and laces, using the Progress Pride flag colours.
Levi’s has confirmed a $100,000 donation to OutRightAction International alongside its collection, while watch brand Skagen will donate all proceeds from its Pride range to InterPride throughout June.
Another recent release is Dr. Martens, who have reimagined their classic 1461 shoes with a subtle rainbow design against the monochrome white base.