The movie theater industry is in a weird place right now. The pandemic has been delivering massive blows since March 2020, and while there is clearly a demand for huge blockbusters (hence the spectacular success of Spider-Man: No Way Home), just about everything else released by Hollywood enters what could be described as a depressed marketplace. It’s not exactly a stable situation, and as a result things are going to change – such as AMC Theatres starting to charge more for tickets to popular films.
Adam Aron, CEO of AMC Entertainment, took part in a post-quarterly earnings webcast today, and according to Deadline he revealed that the worldwide theater chain is going to be charging movie-goers extra to go see The Batman this weekend. There was no specific price differential mentioned, but casual research suggests that tickets for the DC Comics movie will cost between $1 and $1.50 more than other options currently playing on the big screen.
More to come…