Issa Rae Launches New Label With Atlantic Records

Music

This year, Insecure creator and star Issa Rae co-founded a new music label called Raedio. Rae and her label have now partnered with Atlantic Records, as Variety notes. To mark the partnership, Raedio has shared “Kinda Love,” a new single from Boston-born and Los Angeles-based Haitian-American singer TeaMarrr. It comes with a music video featuring a cameo from Issa Rae. Watch below.

“Music has always been an essential part of every project I do and working with emerging talent is a personal passion,” Issa Rae said in a press release. “Raedio allows me to continue that work within the music industry and audio entertainment space. The Atlantic Records team are innovators in terms of shifting and shaping culture. I’m excited to join forces with them to discover new artists.”

Atlantic Chairman & COO Julie Greenwald added, “Issa Rae is a next-level, future-thinking creative force who’s been breaking down cultural barriers and conquering one field after another. She’s made music a central character in her artistic evolution, and now she’s brought all that amazing passion, inspiration, and taste to the formation of Raedio. We’re thrilled to be partnering with Issa and her team on this exciting new venture, and TeaMarrr is the perfect artist to launch with.”

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