Instrumentally, to say that the new single “PFH” from Vineet is an exotic number really wouldn’t be doing it justice; although primarily drawn from Latin pop influences, this is a track that takes a little more from Europop and retro EDM than it initially suggests on the surface level. The synthetics here are subtle, while the structural integrity of everything from the bassline to the lead vocal is lush with color and authentic strengths created only through strenuous repetition and discipline.
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There’s a lot of luster to break down in the swing of “PFH” this fall – after all, when it comes to a Grammy-submitted player like this one, there’s scarcely a lone reason why they’re considered one of the best in their medium. Vineet isn’t coming to us with the same old same old in this track but instead pushing against the status quo buffers that have been designed to keep indie artists like him out of the conversation for years now. You can’t shake this rhythm once you’ve been exposed to it, and I think listening to this single will verify as much for anyone still uncertain of my statements.
It’s easy for me to understand the critical appeal of Vineet in 2021; he doesn’t play by the rules, and yet his melodic interests lie somewhere on the same plain that a lot of his peers’ do. The balance that I’m hearing here, especially in the chorus of “PFH,” is such a strong focal point that I highly doubt it wasn’t meant to be one of the most important elements of this release. Aesthetics are always open to interpretation, but taking into account all of the minor detail in this performance, I think it goes without saying that Vineet is putting a lot on the line both behind the microphone and the mixing board. You’ve got to try big things to create a ripple effect; just look at the no-give-up on the rhythm behind the verses in “PFH” and tell me that going with the more conservative concept would have been good for this track. It’s not rocket science, but it’s also quite clever if you ask me.
Vineet’s background as an artist really does speak for itself. His work has been submitted for Grammy’s, rocked the charts when few thought he could even break the barrier, and won over critics – myself included – with the pleasantries of a traditional pop unit sans the egomaniacal attitudes that normally accompany a mainstream release, and there’s no reason to think he’s going to slow down now. There are a lot of big things in this man’s future (and you don’t need to be a psychic in order to know what I’m talking about), but at this moment in time, I think it can be said that Vineet has one of the indie sleeper hits of the fall under his belt in “PFH,” and anyone who wants to know what all of the fuss about his music is would do well to give it a listen soon.