Florence and the Machine Share Video for New Song “King”: Watch

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Florence and the Machine Share Video for New Song “King”: Watch

Autumn de Wilde directed the new visual

Florence and the Machines Florence Welch

Florence and the Machine’s Florence Welch, photo by Autumn de Wilde

Florence and the Machine have released a new single called “King.” It arrives today with a new music video directed by Autumn de Wilde (who directed 2020’s Emma). Watch it below. Florence Welch discussed the new song in a statement:

As an artist, I never actually thought about my gender that much. I just got on with it. I was as good as the men and I just went out there and matched them every time. But now, thinking about being a woman in my thirties and the future, I suddenly feel this tearing of my identity and my desires. That to be a performer, but also to want a family might not be as simple for me as it is for my male counterparts. I had modeled myself almost exclusively on male performers, and for the first time I felt a wall come down between me and my idols as I have to make decisions they did not.

The last Florence and the Machine album was 2018’s High as Hope. A single from the LP, “Big God,” got an Autumn de Wilde–directed music video. Read “Emma Director Autumn de Wilde on Her Favorite Music Videos Ever.”

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