Looks like Adidas is trying to make good after getting skewered for failing to part ways with Kanye West during his antisemitic tirade … because the company’s donating a chunk of its upcoming Yeezy profits to the Anti-Defamation League and other charities.
Adidas says it’s going to sell off some of its remaining inventory at the end of this month, adding a “significant amount will be donated to selected organizations working to combat discrimination and hate, including racism and antisemitism.”
In addition to the Anti-Defamation League, the Philonise & Keeta Floyd Institute for Social Change — started by George Floyd‘s brother, Philonise — will also benefit.
It’s unclear how much will go to the charities, but as we reported, there’s about $1.3 billion in Yeezy products left over after the company pulled the plug on Kanye back in October.
You’ll recall, Adidas seemed slow on the draw when it came to Ye — dropping him well into his antisemitic tirades, including his unforgettable post — “death con 3 on JEWISH PEOPLE.”