Fathom Events, Raven Banner Releasing and Swissploitation Films just presented the theatrical premiere of the “modern grindhouse epic” Mad Heidi, which came to theaters nationwide for a special one-night-only engagement on Wednesday, June 21. If you missed it, you’ll be happy to know that Mad Heidi is now headed home in less than one month’s time.
Mad Heidi comes to Blu-ray, Digital HD and VOD outlets on July 21, 2023. The Blu-ray will be available in both a standard edition and a Limited Edition Extra Cheese Edition.
Watch the ultra-violent official RED BAND trailer for Mad Heidi below, which looks like it was ripped straight out of Quentin Tarantino and Robert Rodriguez’s Grindhouse.
This wicked odyssey of blood and cheese puts a new spin on the classic tale of “Heidi,” finding our heroine (Alice Lucy) all grown-up and living an idyllic life in the Swiss Alps with her beloved grandfather (David Schofield) far above an increasingly-dystopian landscape presided over by Our Very Swiss Leader (Casper Van Dien) – a ruthless dictator bent on world domination through dairy.
But when her goat-herding lover (Kel Matsena) is brutally murdered by government thugs for distributing illegal cheese, Heidi embarks on a wild quest for vengeance that will bring her toe-to-toe against fierce female prison inmates, cheese-fueled Swiss super-soldiers, ninja nuns, and more, as she fights to take down the tyrannical regime and restore freedom to Switzerland.
Exclusive to the Fathom event was an introduction from stars Casper Van Dien and Alice Lucy as well as co-directors Johannes Hartmann and Sandro Klopfstein.
Mad Heidi initially made waves for its innovative crowdfunded approach, bypassing traditional financing tactics to ensure that the film’s original vision was preserved while placing profits back in the hands of the creators and backers. Boasting elaborate sets, impressive practical makeup and gore effects, and unhinged ingenuity helmed by first-time filmmakers Johannes Hartmann and Sandro Klopfstein, Mad Heidi is the ultimate tribute to grindhouse cinema and the latest fresh twist on a classic favorite to hit theaters through Fathom Events, following the distributor’s popular screenings of the indie horror hit Winnie-The-Pooh: Blood and Honey in February.
