DUA by AB Has a Superstar Formula (and Founder)
The key is the brand’s signature TFC5 technology. It promises to promote the skin’s natural health by supporting its barrier and enhancing elasticity in the long term. Inside you’ll find various powerful actives like biomimetic peptides, moisture-enhancing proteins, and protective antioxidants. Combined, these help to strengthen the skin barrier, protect it from environmental stressors, and promote long-lasting hydration. Each one of the brand’s products includes various other ingredients, but its base will always be the TFC5.
“The DUA Collection represents the perfect fusion of science and creative force. I’m thrilled to make our proprietary TFC technology accessible to an even wider community. Brought to life through our collaboration with Dua, TFC5 pushes the boundaries of what modern skincare can achieve,” Charles Rosier, Co-Founder and CEO of Augustinus Bader, said in a statement.
At first glance, it may seem like the singer simply put her name on the brand and called it a day. That couldn’t be farther from the truth. Dua Lipa was extremely intentional in choosing the products and team in order to create her dream skincare brand.
“I created this skincare line to be my everyday essential – a skincare routine that’s clean, effective, and effortless. It was incredibly important to me to work with a team who values the use of clean formulas and high-quality ingredients, and I knew I could trust Augustinus Bader to help bring this to life based on their attention to detail and the level of importance they place on the science that goes into each product,” Dua Lipa said in a statement.