Following the growing online response to her breakout single “Strawberry Girl,” emerging pop artist Orly Bekiri is officially ushering listeners into a softer and more emotionally reflective chapter with the release of her new single and music video, “Dear Summer,” out today.
Watch the official “Dear Summer” music video here: https://www.youtube.com/watch?v=aZToiU_IKGM
Blending dreamy pop melodies with cinematic visuals and emotionally immersive storytelling, “Dear Summer” continues expanding the artistic world Orly first introduced through “Strawberry Girl,” a release that quickly generated strong engagement across social media for its youthful confidence, visual identity, and emotionally uplifting atmosphere.
As clips surrounding “Strawberry Girl” began circulating online, listeners connected not only to the music itself, but also to the emotion, aesthetic, and personality surrounding the release. The response positioned Orly as an emerging young voice within modern identity driven pop music, with audiences drawing comparisons to artists such as Ariana Grande and Taylor Swift for her emotionally expressive songwriting and cinematic presentation.
Now, through “Dear Summer,” Orly reveals a more nostalgic and introspective side of her artistry while maintaining the dreamy emotional atmosphere listeners first connected with.
“The follow up single shows a more emotional and melancholic side of me,” Orly shares. “It still has beautiful summer energy, but it’s softer, deeper, and more reflective. The song is really about missing summer — the warmth, the freedom, the emotions, and the atmosphere that comes with it.”
Accompanied by a visually cinematic music video, “Dear Summer” continues the singer’s emphasis on building a recognizable emotional universe around each release rather than simply creating standalone songs.
Watch the official “Dear Summer” music video here: https://www.youtube.com/watch?v=aZToiU_IKGM
“Honestly, I was really surprised by the reaction online,” Orly says of the momentum surrounding “Strawberry Girl.” “People connected with the song so quickly, not just younger listeners but adults too, which made me really happy. I think people connected not only to the music, but also to the emotions, visuals, and personality behind it.”
Rather than centering her music around direct autobiographical experiences, Orly says much of her artistry begins with atmosphere, emotion, and character driven storytelling.
“I wanted the whole world of ‘Strawberry Girl’ to feel playful, cinematic, and full of spring and summer energy while still feeling emotional and beautiful at the same time,” she explains.
According to the young artist, storytelling always remains the emotional foundation behind her creative process before production, visuals, or styling begin taking shape.
“For me, the story comes first,” Orly says. “Once I understand the story and emotion, that’s when the music and visuals start forming naturally together.”
The uplifting confidence behind “Strawberry Girl” became one of the defining characteristics audiences gravitated toward online, particularly younger listeners drawn to the song’s expressive and empowering personality.
“I think a lot of people connect with the confidence and personality behind the song,” Orly explains. “‘Strawberry Girl’ has this playful, youthful, secure energy that feels fun and empowering at the same time.”
Outside of music, Orly cites films, fashion, travel, friendships, and emotionally uplifting entertainment as major inspirations shaping her artistic vision. She also views visuals, styling, and presentation as intentional extensions of each song’s emotional message.
“I try to match the visuals and styling to the story and emotion of each song,” she says. “I hope people can connect with that authenticity and enjoy entering the world behind each release.”
With additional releases already in development, Orly Bekiri says her focus moving forward remains centered on creating music audiences can emotionally connect with through nostalgia, joy, confidence, comfort, and self expression.
“I’m very passionate about what I’ve created so far,” Orly shares. “I’m excited for people to slowly discover more of my artistic world with each release.”
Watch the official “Dear Summer” music video here: https://www.youtube.com/watch?v=aZToiU_IKGM