Heidi Klumis picking up a new snack—and stripping down.
Indeed, the supermodel shared a video of herself soaking up every bit of the sun she could—quite literally as she posed topless on the beach.
As Klum captioned the July 23Instagram video, where she also snacked on a bag of Funny-Frisch chips, “Glazed ham on the beach.
In the sizzling clip, the Project Runway star—who has been married to Tom Kaulitz since 2019—wore sunglasses, a straw hat and zebra-printed bikini bottoms. Meanwhile, she used the chips to stealthily cover her chest as her dog Fritz relaxed on the sand by her side.
And the chips were clearly chosen for a reason. After all, the Glazed Ham Style chips are just one of the three flavors from Klum’s partnership and feature her face on the bag.
The 53-year-old’s unique way of promoting the snack had fans saying chip, chip hooray.
As one person commented on Klum’s post, “The chips got the best product placement of 2026,” while another user called her video, “ICONIC.”